Fine Arts

a non-profit travelling exhibition (scent)space

From Tuesday 28 2014 to Thursday 30 October 2014
Price : Free entrance
Location : KultuurKaffee Plan

'The Olfactory' aims to exhibit a widest possible range of Olfactory Art.

'The Olfactory' is an travelling exhibition concept in a movable container.

'The Olfactory' will have a central place at the Mad-Faculty campus in Hasselt, Belgium. From there 'The Olfactory' will travel to various cultural and educational venues. From October 28 to October 30 'The Olfactory' will be placed on the lawn beside KultuurKaffee (VUB campus). Peter de Cupere provides during these days several interactive exhibits, performances, ...

'The Olfactory' is organized by Peter the Cupere and get the support of the Mad-Faculty Mad-ResearchUniversity College PXL and the University of Hasselt

Peter the Cupere is primarily a visual artist working with fragrance. He is also a researcher at the Research Department at the Mad-Faculty in Hasselt, Professor of the Media Lab Fine Arts and coordinator of the Master Studio Art Vision Lab.

'Olfactory' means the sense of smell.

'Olfactory Art' is the term that is given to works made with or combined by fragrance(s).

In addition, 'The Olfactory' is also a reference and a tribute to The Factory by Andy Warhol.

Andy Warhol loved and collected perfumes!

The first exhibition of 'The Olfactory' will be a Scent Space in which one can observe only perfumes. The space is adapted to work perfectly inside with fragrance(s) per se. In this firstexhibition the link to Andy Warhol is made ​​clear on the basis of a text from him. Below is an extract of the text that was published in The Philosophy of Andy Warhol (From A to Band Back Again) "by Andy Warhol.


"I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection.
Seeing, hearing, touching, tasting are just not as powerful as smelling if you want your whole being to go back for a second to something. Usually I don’t want to, but by having smells stopped up in bottles, I can be in control and can only smell the smells I want to, when I want to, to get the memories I’m in the mood to have. Just for a second. The good thing about a smell-memory is that the feeling of being transported stops the instant you stop smelling, so there are no aftereffects. It’s a neat way to reminisce....'

Fun fact, perhaps apocryphal: Andy Warhol was buried with a bottle of the Estee Lauder perfume, "Beautiful."


But 'The Olfactory' is more than just a 'Scent Space'. In the container every two days (sometimes even more frequent) new visual and olfactory work will be displayed.

Peter de Cupere shows hereby his own work, but invites at the same time other artists to show their work.

Do you want to stay informed and receive an invitation when the program is published, please register via the newsletter.